Hello, I’m
A creative strategist and product designer who believes good design is equal parts empathy, clarity and a little bit of magic.
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Get in touch
My
I grew up between sketchbooks and screens, always curious about why some things just feel right. That curiosity became a career helping brands and products speak clearly to the people they serve.
Today I partner with founders, startups and established teams to shape brands, websites and digital products — blending research, strategy and craft into work that is beautiful and genuinely useful.
Joanne.
In
6+
Years of experience
Designing brands and digital products.
120+
Projects delivered
From startups to global companies.
45+
Happy clients
Across 12 countries and counting.
12
Design awards
Recognized for craft and impact.
Skills &
The craft behind the work — the skills I sharpen every day and the tools I use to bring ideas to life.
UI / UX Design
95%
Brand Identity
90%
Prototyping
88%
User Research
82%
Framer Development
85%
Figma
Interface design
Framer
Websites
Adobe CC
Visual design
Notion
Documentation
Miro
Workshops
Maze
User testing
Career
2024 — Now
Lead Product Designer
Northwind Studio
Leading design for SaaS clients and mentoring a team of four designers.
2021 — 2024
Senior UX Designer
Bloom Digital
Designed e-commerce experiences and a multi-brand design system.
2019 — 2021
Brand Designer
Lumen Studio
Created identities, packaging and campaigns for lifestyle brands.
2018 — 2019
Design Intern
Terra Agency
Supported research, wireframes and visual design for web projects.
Let's Connect
Let's create something meaningful together.
+123-456-7890
hello@joannealexander.com
