Joanne Alexander
Creative Strategist
02
Joanne
I am a creative strategist and product designer with 6+ years of experience helping brands turn ideas into clear, beautiful and useful digital experiences. I blend research, strategy and visual craft to design products people love to use.
Core Expertise
• Product Design
• Branding & Visual Identity
• Design Systems
• User Research
My
I create engaging digital experiences that combine usability, creativity, and business goals.
500+ Digital Screens Designed
Multiple Industries Served
Startups to Enterprise Clients
End-to-End Product Design Experience
User-Centered Design Approach
My
2021 – 2025
Bachelor of Information Systems
Focused on human-computer interaction, research methods and product thinking.
2023
UX Design Professional Certificate
Intensive program covering user research, wireframing, prototyping and usability testing.
2021
Senior High School Diploma
Graduated with honors with a focus on visual arts and communication.
Sample
A selection of recent work across product design, branding and digital experiences — from early research to the final pixel.
View all projects →
01
First
Lumen Studio — Brand Identity
A complete visual identity for an independent design studio: logo system, color palette, typography and stationery that feel warm, crafted and confident.
Branding
Visual Identity
02
Second
Bloom Skin — Packaging & E-commerce
Soft, modern packaging and an online store for a clean skincare brand. The design system scales from product labels to a conversion-focused shopping experience.
Packaging
E-commerce
UI Design
03
Third
Terra Home — Website Redesign
An earthy, editorial website for a ceramics and home-goods brand, built around large imagery, calm typography and a simple path to purchase.
Web Design
Art Direction
UX
Our
Sarah Mitchell
Founder, Lumen Studio
★★★★★
“Joanne turned a messy brief into a clear, beautiful brand. Every detail felt intentional.”
Michael Chen
Product Lead, Northwind
★★★★★
“Thoughtful, fast and incredibly organized. Our new app flows are easier for everyone.”
David Wilson
CEO, Terra Home
★★★★★
“Our redesigned website doubled online sales in three months. Highly recommended.”
Sophia Lee
Marketing Director, Bloom
★★★★★
“A true creative partner. She understands both the business and the people using it.”
Let's Connect
Let's create something meaningful together.
+123-456-7890
hello@joannealexander.com
